Six Day Berlin provides a great spectacle and an occasion not to be missed if you are a race cycling fan.
Blending novelty and tradition, Six Day Berlin seeks to enhance the visitors' experience with the application.
The Stakeholder's need is to create a tool that keep engagement at the venue and in-beteween events
Apps such as Giro d'Italia, Rolland Garros, that just like Six Days last a few days a year, were studied for benchmarking
According to Capgemini Report, 56% of sports fans has a positive knock off effect in terms of overall engagement with the event
287 respondents to the survey sent out through the stakeholder's mailing list helped us discover the user's attitude for cycling and their behaviour during the event
Qualitative research consisted in 20 interviews
Users were mainly concearned with info about the real-time scheduling of the races and understanding the rules.
But a pattern emerged referring to a sense of community
Progressive Sarah
👩 35 years old
💡 innovation-oriented
📍 buys local
The power of the racers is striking. The awesome atmosphere just pulled me in. Six Day hasn’t got a spirit of meeting old & new friends.
Traditional Klaus
👨 45 years old
⚽ sports man
🏛 likes classical things
I am not new to Six Day but everytime I am taken away from the event. I want to have more info about what is happening on the track
User Personas
Although very different, Klaus and Sarah share the passion for cycling.
Their needs for innovation, community and knowledge matches the business' need to keep users engaged at the venue and in-between events
4 baseline sections were identified and two experimental sections were deployed for concept testing
Ideas were prioritzed into an impact/effort matrix, and with the MoScoW techniques and later discussed with the Stakeholder
Once the interaction flows were designed, Material design inspired wireframes were sketched for testing.
Testing grey boxes is as challenging as riding a bike without pedals, it makes you aware of pitfalls and painpoints
Where is the searchbar?
Is it a forum or a chat for expert?
We were provided Six Day website and a Styleguide for print media as style reference.
Some design element undergone a lift to ensure both consistency with the identity of the brand and improve accessibility
🌈 Mint green and yellow were used to create a good contrast for buttons and chips
🔵 Out of the gradient, three monochromes were used to create hyerarchy among components
🖋 Futura was used for the topapp in its italic variant to give a sense of dinamicity.
The final design
The prototype
If you enjoyed the race, or are interested in sports events, in sports or events, let's have a match!
Or if you want to see more of my work, ride to the next project
